Life Insurance for the Living
Benefit Counselor Resource Hub
In a world with a constant lessening of financial security and ever-increasing healthcare costs, Atlantic American's Group Whole Life (GWL) plan offers a robust permanent life product with valuable living benefits.
These living benefits support employees during critical medical events, helping them manage unexpected significant expenses.
Group Whole Life
Value of Permanent Life Insurance
- Permanent Life insurance
- Living Care benefits for chronic illnesses
- Guaranteed premiums and death benefits
- Accumulates cash value1
- Payroll-deducted premiums
- Portable at the same rate and benefit amount
Broker Education
Training Resources
As a distribution partner, we are here to boost our benefit counselor's confidence and help them excel as a trusted sales partner so they can win more business. Explore our resources for success.
GWL Training Presentation
The Group Whole Life training deck is conveniently organized, including details of the product features, benefits and rider information.
GWL Product Guide
The GWL Product Guide includes plan options available to our group clients. Sample exhibits for an employer group can be found under Employee Samples.
Term vs Perm
The right solution for most workers is often a combination of both term and whole life products. See how they work, side-by-side.
Cash Value
Whole life not only has a death benefit but also accumulates cash value within the policy.
Living Care
Making the Case for Hybrid Life Solutions
Atlantic American’s Whole Life plan allows an insured to access a portion of their life insurance benefits while living. We call this Living Care. Use our in-depth study guide to understand the need for long-term solutions for chronic care.
Employee Samples
One Brand, One Message
Reviewing our employee enrollment materials is essential for counselors to grasp our value proposition. This understanding is crucial for guiding employees to become informed benefit consumers.