--- title: Marketing AAEB Cason description: benefit counselor site for training and learning resources image: https://marketing.aaemployeebenefits.com/hubfs/PP%20Deck%20Image%20Alone-2.jpg --- [Skip to content](https://marketing.aaemployeebenefits.com/cason#main-content) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [![AAEB NEW PRIMARY logo Color-1-4](https://marketing.aaemployeebenefits.com/hs-fs/hubfs/AAEB%20NEW%20PRIMARY%20logo%20Color-1-4.png?width=250&height=84&name=AAEB%20NEW%20PRIMARY%20logo%20Color-1-4.png)](https://www.aaemployeebenefits.com/?hsLang=en) ##### Life Insurance for the Living ### Benefit Counselor Resource Hub In a world with a constant lessening of financial security and ever-increasing healthcare costs, Atlantic American's Group Whole Life (GWL) plan offers a robust permanent life product with valuable living benefits. These living benefits support employees during critical medical events, helping them manage unexpected significant expenses. ![PP Deck Image Alone-2](https://marketing.aaemployeebenefits.com/hubfs/PP%20Deck%20Image%20Alone-2.jpg) --- ##### Group Whole Life ##### Value of Permanent Life Insurance - Permanent Life insurance - Living Care benefits for chronic illnesses - Guaranteed premiums and death benefits - Accumulates cash value1 - Payroll-deducted premiums - Portable at the same rate and benefit amount 1Access to cash values through borrowing or partial surrenders will reduce the policy’s cash value and death benefit, increase the chance the policy will lapse,and may result in a tax liability if the policy terminates before the death of the insured. ##### Broker Education ##### Training Resources As a distribution partner, we are here to boost our benefit counselor's confidence and help them excel as a trusted sales partner so they can win more business. Explore our resources for success.   #### GWL Training Presentation The Group Whole Life training deck is conveniently organized, including details of the product features, benefits and rider information.   [Download Deck](https://marketing.aaemployeebenefits.com/hubfs/AAEB%20Enrollment%20Microsites/AAEB%20GWL%20Enroller%20Training%20Deck%20(9-19).pdf?hsLang=en) #### GWL Product Guide The GWL Product Guide includes plan options available to our group clients. Sample exhibits for an employer group can be found under Employee Samples. [Open Guide](https://marketing.aaemployeebenefits.com/hubfs/AAEB%20Product%20Files/AAEB%20Broker%20Product%20GUideGWL%20(5-21)_Final.pdf?hsLang=en) #### Term vs Perm The right solution for most workers is often a combination of both term and whole life  products. See how they work, side-by-side. [See How](https://marketing.aaemployeebenefits.com/hubfs/Perm%20vs%20Term%20Flyer_Broker_F.pdf?hsLang=en) #### Cash Value Whole life not only has a death benefit but also accumulates cash value within the policy. [Download Cash Value Table](https://marketing.aaemployeebenefits.com/hubfs/AAEB%20Enrollment%20Microsites/GWL_Cash%20Value%20(Rev.8-23)_MKT.pdf?hsLang=en) --- ##### Living Care ##### Making the Case for Hybrid Life Solutions  Atlantic American’s Whole Life plan allows an insured to access a portion of their life insurance benefits while living. We call this Living Care. Use our in-depth study guide to understand the need for long-term solutions for chronic care. [Learn How](https://marketing.aaemployeebenefits.com/hubfs/Making%20the%20Case%20for%20LTC%20-AAEB_%20(3-22)_F.pdf?hsLang=en) ![PP Deck Cover 2](https://marketing.aaemployeebenefits.com/hubfs/PP%20Deck%20Cover%202.jpg) --- ##### Employee Samples ##### One Brand, One Message Reviewing our employee enrollment materials is essential for counselors to grasp our value proposition. This understanding is crucial for guiding employees to become informed benefit consumers. #### GWL Employee Benefit Summary [View now](https://marketing.aaemployeebenefits.com/hubfs/GWL%20EE%20Benefit%20Summary%20Generic-DRAFT.pdf?hsLang=en) #### GWL Frequently Asked Questions (FAQ) [Read FAQs](https://marketing.aaemployeebenefits.com/hubfs/AAEB%20Enrollment%20Microsites/Atlam_FAQ_GWL(10-21)_F.pdf?hsLang=en) #### GWL Video [Watch Now](https://marketing.aaemployeebenefits.com/hubfs/AAEB%20Videos/AAEB%20GWL%20Video%201080.mp4?hsLang=en) [![AAEB NEW PRIMARY logo 1-color white](https://marketing.aaemployeebenefits.com/hs-fs/hubfs/Company%20Logos/AAEB%20NEW%20PRIMARY%20logo%201-color%20white.png?width=400&height=167&name=AAEB%20NEW%20PRIMARY%20logo%201-color%20white.png "AAEB NEW PRIMARY logo 1-color white")](https://aaemployeebenefits.com/?hsLang=en) ###### Get In Touch (866) 458-7502 sales@atlam.com 4370 Peachtree Rd. NE., Atlanta, GA 30319 - - - - Copyright © 2025 All Rights Reserved [Privacy Policy |](https://aaemployeebenefits.com/privacy-policy/?hsLang=en) [Terms of Use](https://aaemployeebenefits.com/terms/?hsLang=en)